Porter (1996) argued, “Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value. But the essence of strategy is in the activities – choosing to perform activities differently or to perform different activities than rivals. Otherwise, a strategy is nothing more than a marketing slogan that will not withstand competition.” Does this 20+ year-old concept offer an effective understanding of the relationship between strategy and decision making in today’s organizations? Why or why not?
