Select a CPG manufacturer of your choice (please also select a country of your choice) Assume that you are the marketing manager of this manufacturer.
Write a report addressing the following questions:
1. Scan the market and identify an eB2B platform that is appropriate to your company and brand/s
2. Analyze the possible implications of the existing distribution channels
3. Identify what you have to offer eB2B platforms, how much value you can add and in what dimensions
4. Develop a negotiation approach, including clear objectives and a clear offering.
All answer should be well justified. Argumentation should be supported by relevant academic references.
