Week 8 – Harvard Business Case Write-up # 2 (ECO550 Managerial Economics)
· Due Friday by 11:59pm
Please Read Harvard Business Case – Should Maruti Suzuki Invest in Electric Cars? available at
and answer the questions below in detail:
1) Why does the Indian government want to phase out fossil fuel cars and replace them with e-cars? Why is Maruti reluctant to immediately forge ahead in the e-car segment?
2) Conduct a SWOT analysis of Maruti in the e-car segment. Based on the SWOT analysis, should Maruti enter the e-car market or wait?
3) Based on the current business and economic environment in India, should Maruti enter the e-car segment? Use game theory approach to answer this question. Identify the players, their strategies, and the appropriate game theory format to represent the conflicting situation. Provide appropriate justification and use your own payoffs for each strategy option selected by the players.
4) If Maruti decides to enter the e-car market, what should be its mode of entry?
5) What would be an appropriate time for Maruti to enter the e-car market?
6) What should the Indian government do to promote the e-car market?
7) Why are e-cars considered a disruptive technology? Should the Indian government be part of the disruptive technology, considering that the country has already invested huge amounts of money in conventional cars and oil refineries? What are the benefits of this approach and what is at stake?
All papers must be between 8 to 10 pages long with proper APA format. In addition, students must use between 5 to 8 scholarly resources to answer the questions above.
