Criteria Ratings Points
Mission/ObjectivesStrategies;New MissionStatement;Existing BusinessModel
15 to >12 pts
Advanced
• Clearly states the existingmission and objectives.• Thoroughly discussesexisting strategies.• Develops and discussesnew mission statement.• Creates a new missionstatement with the 9 keycomponents.• Includes the numberbefore addressing thecomponent.• Clearly articulates thefirm’s business model.• Explicates the value thebusiness model is designedto capture.• Research support wasincluded.
12 to >11 pts
Proficient
• Discussesexisting missionand objectives.• Discussesexisting strategies.• Begins todevelop anddiscusses newmission statement.• Creates a newmission statementwith the 7-8 keycomponents.• Includes thenumber beforeaddressing thecomponent.• Articulates thefirm’s businessmodel.• Discusses thevalue the businessmodel is designedto capture.• Researchsupport was mostlyincluded.
11 to >0 pts
Developing
• Existing missionand objectives werepresent.• Discussedexisting strategiesin a broad manner,details were notincluded.• Discusses newmission statement.• Creates a newmission statementwith the less than 7key components.• Includes thenumber beforeaddressing thecomponent.• Broadlydiscusses the firm’sbusiness model.• Briefly discussesthe value thebusiness model isdesigned tocapture.• Research supportwas minimallyincluded.
0 pts
Not Present
15 pts
SWOT Analysis 30 to >26 pts
Advanced
• Clearly articulates 8-10items in each section of theSWOT Analysis.• Research support wasincluded for each item listedon the SWOT.• Provides sufficient analysisof the results of the SWOTAnalysis section.
26 to >20 pts
Proficient
• Articulates 5-7items in eachsection of theSWOT Analysis.• Researchsupport wasincluded for mostitems listed on theSWOT.• Provides analysisof some of theresults of theSWOT Analysissection.
20 to >0 pts
Developing
• Articulates lessthan 5 items ineach section of theSWOT Analysis.• Research supportwas included for afew of the itemslisted on the SWOT.• Provides minimalanalysis of theresults of theSWOT Analysissection.
0 pts
Not Present
30 pts
Case Study: Matrices Grading Rubric | BUSI690_B01_202330
Criteria Ratings Points
TOWS Matrix andAnalysis
15 to >13 pts
Advanced
• TOWS matrix is presentand items are combined in aclear manner.• There are 2 – 3 items foreach section of the TOWS.• Items are explained in thenarrative and an explanationis supported by research.
13 to >11 pts
Proficient
• TOWS matrix ispresent and mostitems are clearlyidentified.• There are 1 – 2items for eachsection of theTOWS.• Items areexplained in thenarrative butadditional researchis needed tosupport the positiontaken.
11 to >0 pts
Developing
• TOWS matrix ispresent but itemsare not clearlyidentified.• There is 1 item orless for eachsection of theTOWS.• Items are notclearly explainedand research is notsufficient to supportthe position taken.
0 pts
Not Present
15 pts
Group Map 11 to >9 pts
Advanced
Group map is present, axisare major factors for thisindustry or product.
9 to >7 pts
Proficient
Group map ispresent, the axisare not majorfactors for thisindustry or product.
7 to >0 pts
Developing
Group map ispresent but ismissing identifiersor not appropriatefor this industry.
0 pts
Not Present
11 pts
CompetitiveForces Analysis
20 to >17 pts
Advanced
• Analyzes competitiveforces using both PESTLEand Porter’s Five Forces. Research supports thenarrative.• Clearly articulates industryknowledge in the descriptionthe analysis.• Analysis aligns with theSWOT matrix
17 to >15 pts
Proficient
• Analyzescompetitive forcesusing either thePESTLE andPorter’s FiveForces, but notboth. Key factors are notfully supported byresearch.• Articulates someindustry knowledgein the descriptionthe analysis.• Analysis mostlyaligns with theSWOT matrix
15 to >0 pts
Developing
• Analyzescompetitive forcesusing PESTLE orPorter’s FiveForces but researchis weak or missing. • Industryknowledge is notrobust in theanalysis.• Analysis does notclearly align withthe SWOT matrix
0 pts
Not Present
20 pts
Case Study: Matrices Grading Rubric | BUSI690_B01_202330
Criteria Ratings Points
Grammar, Spelling&Format
39 to >32 pts
Advanced
Proper spelling and grammarare used. APA formatincluding a cover page,citations and references arecorrect. Less than 4 errorswere present.
32 to >24 pts
Proficient
Between 4–8spelling, grammar,format or citationerrors are present.
24 to >0 pts
Developing
Between 8–10spelling, grammar,format or citationerrors are present.
0 pts
Not Present
More than10 spelling,grammar,format, orcitationerrors arepresent.
39 pts
Total Points: 130
Case Study: Matrices Grading Rubric | BUSI690_B01_202330
