SpaceMatrix.xlsx

SPACE

SPACE
1 If data is missing here, recheck the “Part I” page and read step 3.
2 Highlight the entire matrix (not just the inside box), and then paste as paste special picture. Be sure to also include the table below the chart also in your presentation.
3 If you do not see your bubble either you did not enter in the information or, it is also possible your bubble is behind another bubble if the X and Y information were close to the same.
Chick-Fil-A 0 0
X Axis -0.2 2.0 -1.0
Y Axis 1.2 3.0 3.0
Internal Analysis: External Analysis:
Financial Position (FP) Stability Position (SP)
Current Ratio 5 Rate of Inflation -4
Debt to Equity 7 Technological Changes -3
Net Income 2 Price Elasticity of Demand -5
Revenue 3 Competitive Pressure -2
Inventory Turnover 5 Barriers to Entry into Market -2
Financial Position (FP) Average 4.4 Stability Position (SP) Average -3.2
Internal Analysis: External Analysis:
Competitive Position (CP) Industry Position (IP)
Market Share -6 Growth Potential 1
Product Quality -3 Financial Stability 2
Customer Loyalty -4 Ease of Entry into Market 4
Variety of Products Offered -2 Resource Utilization 5
Control over Suppliers and Distributors -1 Profit Potential 3
Competitive Position (CP) Average -3.2 Industry Position (IP) Average 3.0

Return to Part I

Chick-Fil-A-0.200000000000000181.20000000000000021231

-131

FP

SP

CP

IPIPIP

Defensive

Conservative

Aggressive

Competitive

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