|
|
|
|
market development strategy; internationalize into China and Australia where data suggests they would be receptive to the brand |
market penetration strategy; increased marketing to increase market share within the US |
||
|
|
|
|
||||
|
|
Strengths |
Weight |
AS |
TAS |
AS |
TAS |
|
1 |
customer service |
0.08 |
2 |
0.16 |
4 |
0.32 |
|
2 |
chicken vs beef |
0.03 |
1 |
0.03 |
4 |
0.12 |
|
3 |
restaurant ambiance |
0.06 |
3 |
0.18 |
4 |
0.24 |
|
4 |
face to face ordering |
0.06 |
3 |
0.18 |
4 |
0.24 |
|
5 |
employee engagement |
0.07 |
4 |
0.28 |
2 |
0.14 |
|
6 |
marketing strategies |
0.04 |
1 |
0.04 |
4 |
0.16 |
|
7 |
community outreach |
0.04 |
4 |
0.16 |
3 |
0.12 |
|
8 |
internet presence |
0.04 |
3 |
0.12 |
4 |
0.16 |
|
9 |
collaborative culture |
0.06 |
3 |
0.18 |
4 |
0.24 |
|
10 |
yearly revenue growth |
0.04 |
3 |
0.12 |
4 |
0.16 |
|
|
|
|
market development strategy; internationalize into China and Australia where data suggests they would be receptive to the brand |
market penetration strategy; increased marketing to increase market share within the US |
||
|
|
|
|
||||
|
|
Weaknesses |
Weight |
AS |
TAS |
AS |
TAS |
|
1 |
lack of global presence |
0.03 |
4 |
0.12 |
1 |
0.03 |
|
2 |
number of restaurants |
0.03 |
3 |
0.09 |
2 |
0.06 |
|
3 |
operational days (closed on Sundays) |
0.05 |
3 |
0.15 |
2 |
0.10 |
|
4 |
Franchising rules and regulations |
0.07 |
1 |
0.07 |
2 |
0.14 |
|
5 |
Sales performance in relation to political/ social concerns |
0.07 |
4 |
0.28 |
2 |
0.14 |
|
6 |
employee retention / candidate pool in relation to political / social concerns |
0.05 |
4 |
0.20 |
2 |
0.10 |
|
7 |
public image in light of activists |
0.07 |
4 |
0.28 |
2 |
0.14 |
|
8 |
higher prices in relation to other fast-food chains |
0.03 |
2 |
0.06 |
1 |
0.03 |
|
9 |
limited menu choices |
0.03 |
4 |
0.12 |
2 |
0.06 |
|
10 |
supply chain disruption |
0.05 |
1 |
0.05 |
2 |
0.10 |
|
|
|
|
market development strategy; internationalize into China and Australia where data suggests they would be receptive to the brand |
market penetration strategy; increased marketing to increase market share within the US |
||
|
|
|
|
||||
|
|
Opportunities |
Weight |
AS |
TAS |
AS |
TAS |
|
1 |
political stance |
0.04 |
4 |
0.16 |
1 |
0.04 |
|
2 |
closed on Sundays |
0.03 |
4 |
0.12 |
3 |
0.09 |
|
3 |
strict franchising process |
0.03 |
2 |
0.06 |
4 |
0.12 |
|
4 |
product quality |
0.05 |
2 |
0.10 |
4 |
0.20 |
|
5 |
customer service |
0.06 |
3 |
0.18 |
4 |
0.24 |
|
6 |
community involvement |
0.05 |
3 |
0.15 |
4 |
0.20 |
|
7 |
employee engagement |
0.07 |
3 |
0.21 |
4 |
0.28 |
|
8 |
consistency across stores |
0.04 |
3 |
0.12 |
4 |
0.16 |
|
9 |
focus on area of excellence |
0.05 |
3 |
0.15 |
4 |
0.20 |
|
10 |
web presence (brand image) |
0.05 |
3 |
0.15 |
4 |
0.20 |
|
|
|
|
market development strategy; internationalize into China and Australia where data suggests they would be receptive to the brand |
market penetration strategy; increased marketing to increase market share within the US |
||
|
|
|
|
||||
|
|
Threats |
Weight |
AS |
TAS |
AS |
TAS |
|
1 |
limited menu choices |
0.08 |
4 |
0.32 |
3 |
0.24 |
|
2 |
closed on Sundays |
0.04 |
2 |
0.08 |
4 |
0.16 |
|
3 |
lack of presence in global market |
0.07 |
2 |
0.14 |
3 |
0.21 |
|
4 |
price point |
0.06 |
1 |
0.06 |
3 |
0.18 |
|
5 |
geographic coverage |
0.03 |
1 |
0.03 |
3 |
0.09 |
|
6 |
strong political stance |
0.05 |
4 |
0.20 |
2 |
0.10 |
|
7 |
rising cost of supplies |
0.05 |
4 |
0.20 |
2 |
0.10 |
|
8 |
strict franchising process |
0.05 |
0 |
0.00 |
0 |
0.00 |
|
9 |
fried food options with focus on healthy diets |
0.05 |
4 |
0.20 |
3 |
0.15 |
|
10 |
lack of innovation |
0.05 |
2 |
0.10 |
1 |
0.05 |
|
|
TOTALS |
|
|
5.60 |
|
5.81 |
