Which NAICS industry does the company belongs to? What economic variables drive this industry (choose 2-3 economic drivers that are most relevant to the industry)? Discuss the current economic conditions and discuss the implications of these conditions on the industry.
Who are the primary competitors for this company? How are they positioned competitively? How do Porter’s Five Forces and their interactions drive the competition and profitability in this industry? Which force is the most dominant/important force in this industry?
