Retail analytics shopping cart analysis project

For this assignment, imagine yourself in the role of an analyst who was recently hired by a mid-size retail business. You will perform an analytics task and provide a report outlining the approach you have taken.

Shopping Cart Analysis: Infer most strongly associated product pairs (i.e. products frequently bought together) based on the provided shopping cart dataset.

In completing this assignment, please submit a single pdf file that contains the following:

  1. A brief summary of the dataset you were provided.
  2. Your proposed solution.
  3. A brief (up to 1 page) overview of the approach/methodology you have chosen.
  4. Source code listing or a screenshot image (in the case of Excel) showing the key step of your analysis.
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