Term 6 Week 7 Discussion
Week 7 Discussion Forum (MKT6250 Healthcare Marketing)
1. Discuss the value of monitoring market share compared to using the absolute measure of performance.
2. Discuss the scope of an organization’s marketing audit and elements of that audit.
Week 7 Discussion Forum (ECO550 Managerial Economics)
Keds-the traditional maker of white canvas tennis shoes-was near oblivion in the early 1980s because competitors like Nike, Reebok, Adidas, and Brooks took away many of its customers. If you were at the helm of Keds, what would you have done to turn the company around?
(BUS411 Business Policy Seminar)
Linda A. Hill, Harvard Business School professor, discusses several paradoxes that exist having to do with innovation including fostering the need to experiment and discover while still meeting product deadlines.
After watching Hill’s three videos provide responses and explanations to the following questions:
1. If diversity creates conflict, in what ways can it lead to innovation?
2. Is it effective for a leader to set a vision for innovation? Should innovation be planned?
3. What element or elements are necessary for innovation to occur in the workplace?
4. Building a culture that stimulates ‘collective genius.’ Innovation is less about breakthrough moments and more to do with channeling organization-wide intelligence and diversity. Do you agree with Linda, and why?
(ACC450 Advanced Accounting)
What Happens if a Partner Becomes Insolvent? Page 712.
In 2010, three dentists—Ben Rogers, Judy Wilkinson, and Henry Walker—formed a partnership to open a practice in Toledo, Ohio. The partnership’s primary purpose was to reduce expenses by sharing building and equipment costs, supplies, and the services of a clerical staff. Each contributed $70,000 in cash and, with the help of a bank loan, constructed a building and acquired furniture, fixtures, and equipment. Because the partners maintained their own separate clients, annual net income has been allocated as follows: Each partner receives the specific amount of revenues that he or she generated during the period less one-third of all expenses. From the beginning, the partners did not anticipate expansion of the practice; consequently, they could withdraw cash each year up to 90 percent of their share of income for the period.
The partnership had been profitable for a number of years. Over the years, Rogers has used much of his income to speculate in real estate in the Toledo area. By 2020 he was spending less time with the dental practice so that he could concentrate on his investments. Unfortunately, a number of these real estate deals proved to be bad decisions, and he incurred significant losses. On November 8, 2020, while Rogers was out of town, his personal creditors filed a $97,000 claim against the partnership’s assets. Unbeknownst to Wilkinson and Walker, Rogers had become personally insolvent.
Wilkinson and Walker hurriedly met to discuss the problem because Rogers could not be located. Rogers’s capital account was currently at $105,000, but the partnership had only $27,000 in cash and liquid assets. The partners knew that Rogers’s dental equipment had been used for many years and could be sold for relatively little. In contrast, the building had appreciated in value, and Rogers’s creditors’ claims could be satisfied by selling the property. However, this action would have a tremendously adverse impact on the dental practice of the remaining two partners.
What alternatives are available to Wilkinson and Walker to deal with this situation, and what are the advantages and disadvantages of each?
