1.
HCA 402
Module 2 Discussion/Review – The Environment of Marketing Strategy
Written Assignment Requirements:
1. 12 pt. Times New Roman
2. Double Space
3. All margins must be one inch each
4. Please type the question on your paper
What environmental factors would you suggest account for (a) the company clinics that deal with employee medical problems, such as the one established by Toyota, and (b) the success of after-hours clinics and urgent-care facilities in many metropolitan areas?
This assignment must be at least one page. Please do not copy out of the book (please paraphrase). Also, please research examples not in the book.
2.
HCA 402
Module 2 Discussion – The Environment of Marketing Strategy Question 1
Assume you were hired to design a managed care organization targeted to baby boomers in San Antonio, Texas, a city with large Hispanic population. How would you make this service offering unique to respond to the major trends discussed within this chapter? Please carefully think about your answer before answering.
3.
Module 2 Discussion – Buyer Behavior Question 2
Select Group has decided to offer the first accountable care plan managed care product in a small community of 25,000 people in West Virginia. Accountable care organizations (ACOs) are a new concept, especially in this region. In conducting a consumer survey prior to the introduction of this structure, Select Group finds that attitudes toward ACOs are very negative. Some people believe they will be locked into a system if they join. Others feel this form of health care delivery is a socialistic approach to medicine. What options does Select Group have in trying to change these attitudes?
