Your first step will be to select a physical product that would be purchased by a household consumer (not a business). Products that are high-involvement purchases work better for this assignment.
Your annotated bibliography should include sources of information on demographic, psychographic, and behavioural characteristics of the high-volume consumers of your product. Do not worry about geographic characteristics in your annotated bibliography; you will add these details in Assignment 2.
Content: Include your list of 10 annotations.
