Discuss the importance and the resources needed to create a comprehensive content framework.
Describe how storytelling is at the heart of all successful marketing and branding.
Explain how effective content focal points and ideas are generated.
Discuss the importance of considering the buyer’s journey when creating and implementing a content marketing strategy.
Explain how to develop content ideas and strategies for content messaging.
Discuss how marketers repurpose content and why it’s successful.
Analyze content marketing of specific brands in social media platforms and evaluate the success of their content promotion strategy.
