Throughout this course, you will work in a CLC group on a strategic case analysis project. This project consists of different parts you will complete each week that build on each other.
Go to the Strategy Club website and review the “Sample Strategic Plan for Sanderson Farms” (2020) and “Juniper Networks” (2020) under the student resources section. This sample strategic plan is an example of what your completed strategic case analysis should look like at the end of the course.
Part III: IE Matrix
Construct an Internal-External (IE) Matrix by doing the following:
- Step 1: Follow guidelines provided in Chapter 6 of Strategic Management: A Competitive Advantage Approach, Concepts, and Cases to learn how to create an IE Matrix. Specifically, use the information and instructions in LO 6-6, Figures 6-10, 6-11, and 6-12 to assist you.
- Step 2: Use your Strategic-Planning Template to develop an IE Matrix for your company (Chick-Fil-A).
