Public companies occasionally need to issue news releases to announce or explain downturns in sales, profits, demand, or other business factors. Search the Web to locate a news article about a company that has issued a press release that recently reported lower earnings or other bad news.
How does the headline relate to the main message of the release?
Is the release organized according to the direct or indirect approach?
What does the company do to present the bad news in a favorable light – and does this effort seem sincere and ethical to you?
Provide examples to support your answer.
You may use your text as your guide. Your presentation should be 3-5 minutes long, must be at least 5 slides, not including your Title and References slides, and must include at least two (2) spoken citations. The sections should be clearly marked with headings, so your instructor knows which points you are addressing. Follow APA 7 formatting guidelines.
