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Labrand, L. (2020). Best Branding Practices in China: Luxury Industry | GreenBook | GreenBook.org. Greenbook.

Prange, C. (2018). Market Entry in China: Case Studies on Strategy, Marketing, and Branding (Management for Professionals) (Softcover reprint of the original 1st ed. 2016 ed.). Springer.

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Sun, Y., Wang, R., Cao, D., & Lee, R. (2021). Who are social media influencers for luxury fashion consumption of the Chinese Gen Z? Categorisation and empirical examination. Journal of Fashion Marketing and Management: An International Journal.

Wekwerth, Z. M. (2019). Responding to online firestorms on social media: an analysis of the two company cases Dolce & Gabbana and Gucci (Master's thesis, University of Twente).

Yu, S., & Hu, Y. (2020). When luxury brands meet China: The effect of localized celebrity endorsements in social media marketing. Journal of Retailing and Consumer Services, 54, 102010.

Yu, X., & Yuan, C. (2019). How consumers’ brand experience in social media can improve brand perception and customer equity. Asia Pacific Journal of Marketing and Logistics.

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