Q1. Is marketing management an art or a science?
Some marketing observers maintain that good marketing is an art form and does not lend itself to rigorous analysis and deliberation. Still, others strongly disagree and contend that marketing management is a highly disciplined enterprise that shares much in common with other business disciplines.
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Please take a position:
• Marketing management is essentially an artistic exercise in there for a highly subjective, or
• Is marketing management essentially a scientific exercise with world-established guidelines and criteria? Your answer should be three pages at maximum: Hint refers to Chapter 9, and also, think about how to explain Arm & Hamer Baking Soda or Ivory Soap.
