FinalProjectPaperRubric.docx

GROUP #

Element

Points

Expectations

Comments

Opportunity

20

Identify the unmet need and describe new product

Suggested pages: 1-2 pages

Environmental Factors

20

Correctly and succinctly discuss each of the macro-environmental factors as relevant to your new product

Suggested pages: 2-3 pages

Marketing Strategy: STP

30

Segmentation, targeting and positioning

Suggested pages: 3-4 pages

Marketing Research Plan

10

What research is necessary, research objectives, data, etc.

Suggested pages: 1-2 pages

Marketing Mix: 4Ps

30

Correctly identify how each marketing mix elements should be modified to capitalize on/minimize the opportunities/threats identified in the macro-environmental analysis. Suggested pages: 5-6 pages

Conclusion

10

Persuasive pitch for new product

Suggested pages: 1 page

Creativity

10

Evidence of original thought from need identification through execution of 4Ps

Professional writing and critical thinking

20

See detailed rubric below (writing rubric applied to entire paper)

Total points

150

1 – Developing

2/3 – Acceptable

4 – Effective

5 – Exemplary

Points

Analysis

(5 points)

Unclear and undeveloped ideas; Analysis simply involves restating information.

Some analysis done but somewhat shallow; Some supporting evidence.

Careful analysis; Good supporting evidence for conclusions.

Clear and effective support of central idea; Detailed analysis providing insights.

Organization

(5 points)

Lack of focus with few ideas around a central theme; Does not lead up to any clear conclusions.

Some of the ideas are presented well; Others are lacking; offers plausible conclusion(s).

Ideas are well organized and help the reader move along; The key points are presented but does not demonstrate in-depth understanding.

Logical arrangement and smooth flow. Introduction and conclusion present. Relevant, quality details give the reader important information.

Research

(5 points)

Collects minimal information; Weak or no link between main idea and evidence.

Collects adequate information about the theme but not much about related ones.

Collects adequate information about the theme and demonstrate link between evidence and theme.

Substantial support of ideas through varied and appropriate details; Includes exhaustive information including all the background.

Writing Style

(5 points)

Problems with word choices and sentence structure; Distract the reader with unprofessional tone.

Words and sentences are adequate but lack energy; Reader has to struggle to keep reading to the end.

Good writing style; Sentences flow smoothly and evenly.

Compelling writing style; Connects strongly with the reader and keeps him or her engaged right to the end.

Total:

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