*This does not need to be APA format and no sources needed (but you can include them if you'd like). Each question should be answered with at least one paragraph (if not more!)
1) CH. 9 Creative Strategy: Explain the difference between Rational and Emotional Appeal within the world of advertising. Provide an example of each that you've seen a company use (any company).
2) CH.9 Creative Strategy: Look through the different types of “advertising execution” explained in Chapter 9. Describe your favorite one and why this is a good strategy for a company to use in their advertising.
3) In Chapter 10, learned about Media Planning. Using EsteeLauder Company, complete this section for your Project: Media Plan. Develop a media plan including: Allocation of media mix (e.g., 50% television, 10% outdoor, 20% search, 20% Instagram and Tiktok). WHY did you pick this exact mix? What research of your target market shows that this mix makes the most sense?
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