Review the Strategic Management: A Competitive Advantage Approach, Concepts, and Cases textbook and find and study the case information about your selected company.
List the firm’s strengths, weaknesses, opportunities, and threats. Consider both internal and external factors when compiling your list.
Go to that firm’s website and locate and click on the link for Investors. Click “Annual Reports” and then click “2022 Annual Report” or “Form 10K.”
Download this pdf file to your desktop; peruse the information and add to your list of the firm’s strengths, weaknesses, opportunities, and threats.
Step 2
Go to the IBISWorld or Business Source Complete websites for the relevant industry of your selected company.
Use this information to develop your list of strengths, weaknesses, opportunities, and threats.
Step 3
Go to the Bloomberg Yahoo Finance website. Enter the stock symbol for your company. Note the wealth of information on the company that may be obtained by clicking any item along the row below the company name.
You will use this data when you refine your lists of key external and internal factors later in the course. Each factor listed for this exercise should include a percentage, number, dollar, or ratio to reveal some quantified fact or trend. These factors provide the underlying basis for a strategic plan because a firm strives to take advantage of strengths, improve weaknesses, avoid threats, and capitalize on opportunities. Avoid vagueness in strategic planning.
Step 4
Go to Strategy Club and review the following resources:
Live author videos
Live case analysis presentation on Sanderson Farm and Juniper Networks
Chapter and case updates
Guidelines for presenting a strategic plan or case analysis
