What roles do visual aesthetics and design play in advertising? As people start to shop more online, user-friendly technology is becoming more important. What are some features that bother you when shopping online? Describe the importance of user interfaces? Quibi is an example of an online streaming company that has specifically modified its shows to be watched on a mobile device by making the run times shorter and allowing the user to be able to choose between different screen orientations. Can you think of another example of a company that has done something similar?