Write a Sales Letter (50 pts.), creating a call scriipt (50 pts), Total Sales Plan/Manual (100 pts) that will be used to strategically plan
your Sales Presentation (recorded) (100 pts) for a business-to-business sales meeting.
I. Choose 1 of 3 topics: undergraduate athlete (any sport), sports-inspired clothing line or a sports management company.
II. Develop a detailed strategic sales plan that will: sign the athlete to a professional team, sign a contract for a nationwide chain to carry the clothing line, or
sign an athlete or sports organization to a management company.
The sales plan must include:
1. background of person, product or management company
2. long- and short-term goal of closing the deal
3. possible objections and responses from the potential client(s)
4. methods to use to close the deal
5. a sample sales letter/email
6. call scriipt(s)
7. presentation must include visual aids that support your sales pitch (product, features, benefits,etc.)
