Review the Aldi case study on page 169 of your textbook.
Assess your satisfaction with Aldi and make recommendations about how the company could modify its business-level strategy to increase your overall satisfaction level and attract new customers.
Provide specific examples to support your response.
Analyze the five business-level strategies discussed in Chapter 4:
Determine which strategy most likely applies to Aldi.
Determine how a shopper’s experience might change if it switched to one of the other four (4) strategies (your choice). Explain your rationale.
