Introduction to Organization and Product/Service and Microenvironment
• Background and explanation including the one or two products/services you are focusing on
• Include main actors in the micro environment (incorporate relevant aspects of Dropbox 2 into this part; see Chapter 3).
• Include a discussion of the main forces in the macroenvironment (incorporate relevant aspects of Dropbox 2 into this part; see Chapter 3).
Basic Marketing Research
• What marketing research does the organization plan (incorporate relevant aspects of Dropbox 2 into this part)?
