Describe the product or service on which the company is focusing, including the company’s name and its significance.
Revise the company’s mission statement based on feedback received in the Week 1 discussion thread, including the rationale for each component of the mission statement. o Place the mission statement within quotation marks. o Use the Mission Statement Worksheet on pages 72-73 of your textbook as a guide.
Describe the trends in your specific industry, focusing on your particular type of product or service. o Research and outline industry trends.
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