The major focus of this sales management course is understanding and learning how to identify and apply innovative sales methods so that you can stay in front of the competition. In preparation for the onslaught of information that we’ll expose you to, each student will arrive into the course ready to share a news story about an interesting, impactful sales management technique or company go-to-market strategy that’s been newsworthy in 2022 or 2023. Throughout the course, students will be randomly called upon to share their findings. The presentation should be about an actual event involving sales that demonstrates a success or failure because of an unusual or novel sales approach.
Each student will research and prepare 2-3 slides for a 3 minute current events presentation on any aspect of Sales Management.
At the end of the slides, there should be a slide with at least 3 citations showing where you researched the Information.
