Social Media Campaign
B. Write your community health nursing diagnostic statement that identifies the following components:
• a health concern or risk that is relevant to your chosen field experience topic
• the affected group (e.g., target population) or community
• suggested causative factors
• evidence or support for the health concern or risk
1. Explain how the health concern or risk from your community health nursing diagnostic statement is linked to a health inequity or health disparity within the target population.
a. Discuss the primary community resources and primary prevention resources discovered during your “Windshield Survey” that are relevant to the health concern or risk.
b. Discuss the underlying causes that lead to the health concern or risk for the target population.
2. Discuss evidence-based practice standards (i.e., scholarly backed guidelines or practices) associated with the health concern or risk.
3. Identify data that provide insight into the significance of the health concern or risk from the local (e.g., county), state, or national level.
C. Develop a community health nursing social media marketing campaign strategy that will convey a health message and address the health concern or risk by doing the following:
1. Describe a measurable objective for the social media marketing campaign.
2. Recommend two social media marketing interventions (i.e., education, resources, networking) specific to the target population, and provide rationale for how each intervention improves the health message related to your selected health concern or risk.
3. Describe at least one social media platform you would use to communicate the interventions to the target population, and provide rationale for why each platform is appropriate for this group.
D. Describe best practices and guidelines when utilizing social media platforms for health marketing interventions.
E. Create a social media marketing campaign implementation plan by doing the following:
1. Describe at least two logical stakeholders and the roles and responsibilities each stakeholder has in implementing the campaign plan.
