You are required to write a report from the perspective of an external brand consultant for Melbourne Zoo. As the brand consultant, you are required to
propose refreshed brand elements for Melbourne Zoo.
This assignment requires you to use brand design topics and theory to refresh brand elements for Melbourne Zoo as an external brand consultant. The brand
elements include:
– logo
– tagline and/or slogan
– general design of online channels (website and social media) colour choice, banners, icon or character.
In engaging in this task, use the following suggested structure:
– Overall observation of Melbourne Zoo’s online presence, brand position and brand persona reflected by the current design.
– Which aspects you plan to improve or change by your design.
– Describe and provide your design of the following elements:
— logo
— tagline/slogan
— general design of online channels (website and social media) colour choice, banners, icon or character.
In each brand element you designed above, provide justification/explanation in terms of how your design help strengthen brand equity and reflect the brand
personas. You are also required to include exhibits, e.g. images or mock up, as part of your assignment.
The work is to be presented in the form of a report, with examples and exhibits inserted as images in the document. Remember to convert the word
document into a PDF before submission to ensure the document and images are presented correctly.
