Created advertising based one of the following product:
Ember Temperature Control Smart Mug
https://ember.com/?gclid=EAIaIQobChMIntH-2JrI8gIVCkiRBR1xdQ2UEAAYASAAEgIIsfD_BwE
Create a storyboard with visual and narration for :30 video advertisement:
Once you have chosen your product, do the research needed on all the topics delineated below, (define references at the end of your paper). You will be
required to develop a 2 – 4 page document that includes the following sections:
Brand descriiption and positioning statement
The primary target audience and segments if applicable
Features (functional) of the brand
Benefits (emotional) of the brand
Create an overall creative concept/theme – state the concept. This is for a :30 video advertisement
Create a story of a person, family, group, work place, etc.(you decide situation) and develop a complete visual storyboard as per the template presented that
tells the story of the product through a situation you create, identifies the people interacting, defines the use of the product within the story, offers an
emotional connection for the viewer to the product and persuades viewer to consider buying the product.
Develop Headline for this ad
Use storyboard template with boxes for each part of story
Each box includes visual in your storyboard through sketches, photos, illustrations.. You can use existing images, photos or your own sketches,
Under each visual box include
camera or action directions
narration or dialogue of the characters,
any background sound or music
Tell a story that is informative, persuasive, emotional, or unique that engages viewers with the product and interests them and potentially has them click,
search or buy.
Include a “call to action”
Provide summary or conclusion of the strategy behind this creative direction.
Why you think it will work for target you have chosen?
Include all sources in correct annotated APA style at end of report. Link attached for how to provide attributions. Please read and use.
