Public Diplomacy is used by Modern States to influence public opinion as well as the elites to ensure their national interests. In the Middle East, THE
KINGDOM OF SAUDI ARABIA uses PUBLIC DIPLOMACY in its policy making and to influence and shape public opinion in this regards.
This paper tries to answer this question: How does SAUDI ARABIA use PUBLIC DIPLOMACY to fulfill its foreign policy goals and objectives through Vision
2030 (since 2015?) (in a positive view)
Saudi Arabia as Custodian of the Two Holy Mosques, takes advantage of the Hajj, mass media including, social and non-governmental institutions and
organizations such as King Salman Humanitarian Aid and Relief Center as PUBLIC DIPLOMACY tools to confirm and consolidate its status as the leader of
the Arab and MUSLIM WORLD.
This culture and identity based Saudi’s policy which has been responsive in geographical zones is justified through constructivism theory in this essay.
Economic liberalism should also be the core of the essay as part of the diversification of saudi’s economy in relation to vision 2030 and the tourist, foreign
direct investment, and changes in societal norms.
