Q1. Why is it important for any organization (firms, nonprofits, etc.) to study and understand its external environment?
Q2. Why is it important to study the internal resources, capabilities, and activities of firms? What insights can be gained?
Q1. Why is it important for any organization (firms, nonprofits, etc.) to study and understand its external environment?
Q2. Why is it important to study the internal resources, capabilities, and activities of firms? What insights can be gained?
