Find one advertisement or commercial (on the internet, in newspapers, in magazines, etc.)
and analyse the texts (i.e., what is written or being said) and images found within it. What
is being sold and who is the intended audience? Is the ad or commercial selling consumers
something more than just the product (for example, a particular identity, social status, or
lifestyle)? If so, what is being sold? How are these ideas being conveyed through the texts
and images found in the ad or commercial? What are the symbols, metaphors, and/or
cultural references that are used to persuade the consumer to purchase the product? Be
sure to attach a copy of the advertisement (or include the hyperlink to the website where
the advertisement or commercial can be found) to your assignment.
