• Company Background & Current Stage in Growth Lifecycle
• Detailed Financial Information — Microeconomics
• Industry Landscape, Trends, and Competitors — Macroeconomics
• Recent Developments, Analyst Opinions, and/or Wall Street Consensus
• Recommendations
• Works Cited
ORGANIZATION & CONTENT
Paragraphs in all sections include:
• A focused topic sentence with an overview of the main idea for the entire paragraph and
its connection to thesis
• Approximately 15 sentences of supporting details which include quotes, facts, graphics or
expert opinions
• Writers’ insights and opinions are provided, which synthesize and analyze researched
quantitative, qualitative and responsive information, and connect to the thesis
• Points and material within each paragraph are logically organized. Consider time order,
cause and effect, reasons, a range of opinions, strengths vs. weaknesses, or distinct
categories of frameworks or sources.
