The organizational chart or the structure of the company and the relationships among its jobs and responsibilities is set up as follows: CEO, Vice President,
Director, Manager—each performing separate and critical functions, thereby enabling the organization to function, meet its obligations, and to turn a profit
(Reh, 2018).
You will read the Eastman Kodak Company case study. In 1974, Eastman Kodak controlled 90 percent of the film market. By the late 1970s, Eastman Kodak
controlled 85 percent of the camera market, and it employed over 60,000 people. Its dominance in the paper film industry led to government action. What
many people do not know is that one of Eastman Kodak’s engineers invented the first digital camera. Eastman Kodak invested in the development of the
camera, but leaders in the company delayed the release of the camera in fear that it would impact the paper film business.
As a manager for Eastman Kodak, how would you have acted in 1974? Would you have delayed the release of the first digital camera? Would you have sided
with the leaders and delayed the release? Provide reasons for your decision.
