For this Discussion Forum activity you will be discussing advertising design and traditional media channels and the methods of significance of how they relate to customer behavior. These elements are critical to the formation of a successful Internet marketing strategy. This discussion should include the following two elements.
One: Watch one of your favorite television shows. Record all of the television commercials in one commercial break (at least seven ads). Identify the appeal
used in each one. Were the ads effective? Why or why not?
Also, consider the comparison of these advertisements to similar product ads on YouTube or presented as print advertisements and how they compare in
message communication effectiveness?
Two: The Super Bowl is the most watched program on television. Many tune in just to watch the ads. Discuss the concepts of effective reach, effective
frequency, ratings, gross rating points, brand recognition, brand recall, and opportunities to see as it relates to Super bowl advertising. What are the
advantages for a brand to advertise on television during the Super Bowl? What are the disadvantages?
