Consumers often opt into many data collection services without fully understanding the ramifications of doing so. Many individuals have the location services enabled on their phones in order to use the GPS features. Location-based information may be collected and used to further understand consumers shopping habits and patterns in order to custom tailor product offerings. Many phone applications, search browsers, and websites use this type of data collection technique.
Using PowerPoint with embedded videos, develop a video presentation discussing the pros, cons, ethics, and data protection issues associated with these techniques. Your presentation should use a combination of the tools available within the software including slides, webcam overlays, audio overlays, and any other tools that you deem appropriate. Your presentation should conclude with a sources slides. Please ensure to address each key point above with examples. Ensure that the notes are presented on each slide.
