Part A – Your Personal Brand – 10%
Thinking through your personal brand and how you will use your assignments in this course to build your brand and presence in your portfolio.
Instructions
Part A – Your Personal Brand – 10% [Submission should not exceed 700 words]
Your Personal Brand is an important component of your identity. In this assignment you will:
I. Define your Personal Brand
II. Looking back at your CLP1 and the message your brand provides
III. Alignment to Industry Expectations
IV. Your Brand & Your CLP – identify how you would like to portray your brand in your final CLP
I – Define your Personal Brand (Research)
From your Personal Brand pre-work research, explain what a personal brand is and why it’s important. Identify your personal brand and how you would like it to represent you. Use 2 additional resources using APA standards. Summarise your Brand 3 in words.
II – Looking back at your CLP (Reflection)
Looking back at your Website from CLP1 discuss what your website is saying about you. Is this the Brand that represents you today? Why or why not? What has changed? Include a screen shot to support your reflection. If you do not have your CLP site, feel free to reflect back on an assignment from first semester.
III – Aligning to Industry Expectations (Week 1 Pre-work)
Looking back at your professional association in Week 1 pre-work, how does your brand align to the competency expectations of your discipline/industry? Be specific by looking at the industry competencies and explain what unique contribution you will bring to the industry based on the competencies defined by your association.
IV – Your Brand & your CLP Portfolio
How will you use your CLP to reinforce your Brand? How will you achieve this? Remember to incorporate the website design research from Personal Brand pre-work.
