Gamification – Finding Legitimacy in the New Corporate Culture
1. Would a company need to take a top down, bottom up or integrated view to achieve gamification in an organization? Justify your choice.
2. Considering the Organizational Change Pyramid in Figure 12.6, Outline how either a transformational or incremental change would be used to implement gamification in an organization.
3. Which of the three types of Change Strategies would be the most appropriate for implementing gamification in an organization? Be specific and give examples from the case.
4. Use Lewin’s Three Phases of Change to show how implementing gamification would be implemented successfully in an organization.
