Why knowing your audience an important part of capturing and maintaining their attention

address the following:

Why is knowing your audience an important part of capturing and maintaining their attention?
What cultural considerations do you need to take into account for your particular audience/topic?
How are you going to keep the audience’s attention throughout the speech?
Find at least one example on YouTube, TEDx, or other video repositories of good attention-getting examples. Post the URL and explain how the video is a good model for capturing the audience’s attention. The video can be on any topic but must be appropriate for sharing.

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