You are requested to complete Project 1 in the role of a recent business degree graduate, newly hired by Silver Airways. Your manager has requested your
assistance in conducting a SWOT analysis and developing the goals and objectives for a strategic plan. The strategic plan is necessitated by Silver Airways’
CEO requesting an assessment of the airline’s ability to continue to grow and the subsequent steps it needs to take to make that happen.
You will use the course materials for Weeks 1 – 3 and your research findings based on Silver Airways’ links below. This information will allow you to analyze
the current state of Silver Airways to determine its strengths, weaknesses, opportunities, and threats.
You will complete a SWOT table identifying the strengths, weaknesses, opportunities, and threats you identified for Silver Airlines. Based on your SWOT table,
you will then develop and explain your goals and their related objectives.
Your manager has informed you of the following facts: Florida-based Silver Airways recently announced its acquisition of Seaborne Airlines, headquartered in
Puerto Rico. Expanding its flight routes within the Caribbean makes the company the highest volume airline to the Bahamas and the Caribbean. In addition to
its Bahamas and Caribbean flights, Silver Airways serves the southeast and a few northeast states.
Your manager has provided you with the links found below and indicated that route expansion, a new fleet of aircraft, and the acquisition of Seaborne Airlines
should be considerations in your analysis. Of course, the focus of your analysis is Silver Airways and not Seaborne Airlines.
Your analysis, SWOT table, goals, and objectives must be supported by a logical and well-reasoned evaluation of the facts ascertained from the course
materials and links provided.
Research Links
Silver Airways
Seaborne Airlines
Silver Airways-Seaborne Airways Acquisition
Silver Airways Announces Major Strategic Growth Developments and New Leadership
You may do additional research related to Silver Airways to enhance your SWOT analysis, SWOT Table, and goals and objectives.
Note: Your report must be based on the results of your own research. This means that you will research and draw your own conclusions, which must be
supported by your independent research and the course materials. You are precluded from using any existing SWOT analysis, SWOT Table, and goals and
objectives ascertained from anyone else’s source material (e.g., internet sites, for-pay websites, existing documents, video resources, and the like). A zero
will be earned for not doing your own analysis.
How to Set Up the Paper
Create a Word or Rich Text Format (RTF) document that is double spaced. Use 12-point font. The final product will be 5-6 pages in length, excluding the title
and reference pages. Write clearly and concisely.
Create an APA compliant title page that provides the paper’s title, date, name, course number, section number, and instructor’s name.
Use all of the following centered Bolded and left-justified Bolded headings in the same order they appear in completing your project.
Introduction
Write an Introduction paragraph. The introduction paragraph is the first paragraph of the paper and will describe to the reader the intent of the paper,
explaining the main points covered in the paper. This intent should be understood before reading the remainder of the paper so the reader knows exactly
what is being covered in the paper. The introduction is often written after the paper is completed. (Use in-text citations as required.)
SWOT Table
Using the research from the websites provided and any additional research, complete a SWOT Table for Silver Airways using the format below.
Provide a minimum of three strengths, three weaknesses, three opportunities, and three threats. See the grading rubric for specifics and further guidance.
Provide an in-text citation for each item presented in the SWOT Table.
Strengths
Weaknesses
