Popular culture used to control and indoctrinate the people

Is popular culture used to control and indoctrinate the people? Is it used to get people to accept and adhere to ideas and values which will ensure the continued dominance of a particular elite and allow them to exercise power over them? Or is popular culture about rebellion and opposition to the prevailing social order? Is pop cultural a spontaneous genuine burst of creativity or is it just a means through which a dominate group exercises control of society?

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