It is critical that the supply strategy of the company supports the overall competitive strategies. It would not make sense for someone who competes in their market by being a premium brand to have a supply strategy that focuses on cheap, interchangeable suppliers.
For this Discussion, research news articles and provide an example of a company where there is a very good or a very bad match between their goals and their supply strategy. Provide the following details:
- Who is the company and how would you characterize their strategy of competing in their marketplace?
- Which of the goals listed on page 197 do you think they are pursuing?
- Explain their supplier situation and why you think they have a good/bad match with their goals
