Unique selling position (USP).

 

 

 

“A marketer’s first task is to understand what the product has to offer or its unique selling position (USP). How does unique selling position (USP) relate to the Product when using the Marketing Mix in digital marketing?
When considering Place in the digital Marketing Mix, what are the biggest differences from traditional marketing practices when considering your marketing channels?
Which of these differences is the most important to you and why?

 

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