How has the importance of global marketing changed in the last decade and which changes can be expected due to the current situation? Reflect on at least five theories/models and bring at least five practical examples (pay attention to correct citation). Highlight each theory/example (around 700 words)
Segmenting, targeting, positioning
Deciding on the appropriate target market strategy:
o Standardized Global / Undifferentiated Target Marketing
o Concentrated Global Marketing
o Differentiated Global Marketing
Positioning
Export selling vs. export marketing (problems, policies, examples etc.)
Harmonized tariff system (or Tariffs in general)
