How has the importance of global marketing changed in the last decade and which changes can be expected due to the current situation? Reflect on at least five theories/models and bring at least five practical examples (pay attention to correct citation). Highlight each theory/example (around 700 words)
Penetration pricing & Non-financial Objectives
Target Costing
Currency fluctuations and inflationary environment
Government controls, subsidies and regulations
Gray market (goods, issues)
