Consumer theory

 

Briefly discuss a purchase you made within the last two months and explain whether you applied the limited problem-solving approach or extended problem solving approach in the process of making the decision to purchase and consume the product. Use the link: https://docs.google.com/presentation/d/1SUvMZD4C-zpTRSISVIbCCpWIM7Ud0VPv3UfPVrhSNio/edit?usp=sharing to access Lecture 2 notes on Decision Making from the Consumer Behavior class. In addition to the lecture notes, use at least two peer-reviewed sources to explain why you applied a particular problem solving approach. Your essay should be approximately 300 words (+/- 10%) and in APA 7 format.

 

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