My group are doing research on a social enterprise named “pantagonia”. They are using their profit to help climate change or other environmental issue. https://www.patagonia.com/climate-goals/ this is their webpage.
The areas that I need to do research on are :
Competitors:
- Who are the important competitors?
- What are competitors’ notable points-of-parity, points-of-difference?
- How is competition evolving?
- How can your company gain/hold/improve a competitive advantage in this market?
Future market:
- What are the future marketing-related priorities for the company?
