The task consists of writing a 2000- 2500 critical essay (it should consist of your own analysis and interpretation of the text) about a case study company. You have the liberty to choose any company you like for the case study but you need your lecturer’s confirmation. We expect you to have critical thinking skills and depth of thought to fully develop your case study report. This individual assignment requires you the deliverables stated below:
• You must critically assess the relevant issues that you can recognize in regard to the company’s digital strategies.
• You are required to perform all tasks that have been covered in the class. As such,
o For part 1 of your assignment, you have to critically analyze the sampled company’s digital business (model and category), digital marketing, e-commerce, and the online sector. At the end of your report, you must present alternative strategies for the sampled company (including a digital business model, digital marketing, and e-commerce).
