1. Report (to be submitted on Turnitin) Individual task. It has 3 components. Total = 60 % (Rubrics at the end)
1. Description of the decisions taken during the 8 rounds: — 4Ps, segments, plants, source of competitive advantage, etc. Consider their product line from a “consumer reports” standpoint.
2. Which strategy were applied for this product? Identify the main characteristics. Was it consistent or not? Was it in line with chosen segment?
What could have been done differently? (What went right or wrong?) (20%)
2. Answer the following questions (20%):
2. Answer the following questions (20%):
1. Give a critical opinion about M. Friedman’s text on CSR.
2. Compare 3 modes of entry in an international market and give 3 examples.
3. What are the main differences in distribution systems worldwide?
3. Final Competition results (20%)
Team 1: 100
Team 2: 95
Team 3: 90
Team 4: 85
Team 5: 80
Team 6: 75
4. 15 min oral presentation with 8 to 10 slides including graphs and charts establishing correlations. Group task. (Rubrics at the end) (40%)
It assesses the following learning outcomes:
• gain a deep understanding of the combination of localization and globalization factors.
• be able to discuss the means and ways to develop abroad.
• critically examine various management functions and constraints in an international environment.
• assess and evaluate the challenges (currency risk, shipping, cultures) and rewards of international expansion.
