Digital Disruption and Corporate Strategy
“A disruptive business model employs a strategy for creating new business markets by improving upon
or making a change to an existing business model. In the course of the growth of these new markets, it
eventually uproots established businesses”
Few executives would dispute that digitization’s disruptive influence is growing and growing rapidly….
organizations should go on the offensive: A successful digital strategy built on a scale larger than that of
the rest of the industry yieldsthe largest returns and may offset the full competitive impact of digitization.
Research suggests companies should consider at least two dimensions when devising the type of bold
reactions needed to compete:
(1) concentrating on new customer segments rather than exclusively on current customers, and
(2) focusing on new ways to re-segment the market, instead of relying solely on cost cutting and
labour saving through automation.”
Suggested reading:
- “Strategy synthesis: resolving strategy paradoxes to create competitive advantage”. Bob De Wit
and Ron Meyer, London: Thomson Learning (2010). - http://www.g20ys.org/upload/auto/6fe8fc2229381494f7596c4a7d2fd747d07ff8f7.pdf
- “Strategic Management”. John Morris, Oregon State University (2019)
- “Contemporary Strategy Analysis”. Robert M. Grant, John Wiley & Sons (2021)
You are required to research the effects of digital disruption on business strategy and how digital
disruption requires businessesto adapt to new business models. How can the adoption of new digital
strategies help businesses to become more competitive?
Some of the key words to be used may include: New technologies, digital technologies, disruptive
technologies, digital adaption, digital business models, digital business platforms, competitive digital
business models
To search for at least 30 citationsthat relate to the topic. The articles can be from academic /research
journals, and from news/ reading/ magazine articles, which can be sourced from EBSCO, QUESTIA,
EMERALD or other research libraries, and from internet sources. All sources should be no older than
2012.
Create your own topic title within this subject area. These might include “A Study of the
Relationship between ….” or ‘Reviewing”, or ‘The Impact of ….”
This assignment length should about 4000 words. Your assignment will follow the basic method of
presenting a research thesis. Your assignment should follow the following format:
a. Introduction: In this section you will briefly discuss your topic area and explain why this topic is
important. Highlight the importance of the use of digital technology, the rapid changes in
technology and the needs of firms to adapt to the use of digital technology to build new business
platforms and develop competitive digital business models
:
Discuss your topic area and explain why this topic is important. (200 words)
Highlight the importance of the use of digital technology, the rapid changes in technology
and the needs of firms to adapt to the use of digital technology to build new business
platforms and develop competitive digital business modes. (200 words)
