Most major companies get sponsorship pitches/letters/packages every day. Most of them are ignored.
What will make yours stand out? Enthusiasm. Passion. Persuasion.
Your copy must be concise and to the point. People don’t read much these days so you have to pack a lot of power in a short amount of space.
You do have to get to the point, however, and ask for the order. A number is necessary.
You also need to follow a relatively firm format – begin with:
Attention (or Awareness)
then Interest – why this is perfect for the company because…
followed by Desire – the Central Selling Theme – this is how much it costs and what it will get you……
